Why is page bloat problematic, and how can you solve the issue?

Making sure that you always have the correct paging is very important, and you also want to keep the page size small. As we know, loading speed is crucial, and if your website barely loads up, people will move on to another site.

Granted, website complexity has increased over the years, so a website that just had 600 kb of data 10 years ago might have more than 2000 kb these days. Thankfully, we have things like faster internet, more complex browsers, and other things that do add up to convey a much better experience as a whole.

What is relevant when it comes to the page size?

Page bloat is stuff that doesn’t add any value to the page. That being said, there are some essential things that become mandatory for any page. For example, the page size is important, since some users rely only on metered connections. Then you have the number of resources on the page. If you have lots of resources, the page is more complex, and that can be a challenge.

Then we have HTML, whose performance can vary, and here you will notice that the size can increase quite a bit, primarily due to the inline JavaScript, which can sometimes bring rendering delays. Another contributor to page bloat would be images. Around 90% of the page size can be the image size alone.

That’s why compressing images is an excellent idea, and it can help bring in outstanding results if you manage it right. CSS can also cause problems, just like JavaScript. They don’t have to be bulky to cause damage, which is precisely why you have to assess their impact and see if they have any bloat or not.

Can page bloat hurt your business?

The reality is that current pages will always have a larger size; it’s the nature of this content and how it all evolves. However, what really matters when it comes to website pages is the overall value provided and what content they include. The downside is that the more stuff you add onto a page, the slower it will load. That affects the user experience.

Needless to say, if your website loads within 1-2 seconds, no one will have an issue. However, we live in the age of speed, so whenever your site loads in 3-5 seconds or more, users are not happy. They automatically start questioning the value and quality you provide and the overall stability of your website. Would you buy something from a website that barely loads? Most likely not, since you question how reliable they are.

That’s why removing page bloat is crucial since it can make a massive difference in the long run, and the outcome can be very good if you manage it all properly.
And on top of that, page bloat also hurts search rankings. Index bloating will end up making your website rank lower than others. It can go to the point where pages with duplicate content can rank higher than slow-loading pages. That’s the reason you always want to prevent any bloating issues, and it will be worth it.

What influences longer loading times for websites?

The evolution of websites brought in a vast range of benefits but also downsides. For example, CSS requests have doubled for mobile and desktop. The same thing can be said about JavaScript requests, not to mention the JS size is 4x larger compared to 10 years ago. On top of that, the image requests are lower, yet the image size is way larger than what we had a decade ago.

Add to that the fact that websites are serving more resources to mobile, and you will see why it’s more and more challenging for websites to load quickly. Plus, the average mobile page size is 7x larger compared to 10 years ago, and even for desktop, the size is still 3x larger. All these factors contribute to page bloat and a slow-loading website as a whole.

How can you solve page bloat problems?

A good way to solve page bloat issues is to compress images. There are many online tools that can help compress image size without actually losing that much quality, if any at all. That’s certainly something to keep in mind. Also, try to avoid hosting videos on your website. It’s better to add a YouTube link, this will help speed up the loading process, and it won’t affect your SEO either. All the small changes you make on your page can drastically impact the loading times, which is something to focus on.

Also, you can try to defer loading for the CSS and JavaScript files. These can load one at a time, or you can have multiple ones load at once. It’s a great idea if you want to remove page bloat and also speed up your website. We also recommend minifying the HTML, JavaScript, and CSS code too. It’s easier to do, and it will help you reduce file size immensely.

When it comes to the page structure, a good idea is to keep it minimalist, at least in the beginning. You can experiment with different sizes and features, and all of that will end up making a huge difference. However, keeping pages simple is crucial unless you absolutely have to include extra elements. That’s definitely one of the most important aspects to keep in mind.


As you can see, page bloating can be quite problematic for your website. If you have loads of bloat on your site, that will affect its performance and loading times. In doing so, it will also affect the website experience for users.

And yes, it can also affect your branding, to the point where customers won’t trust your website as much if it takes more than 3-5 seconds to load. This is why removing page bloat from your site is crucial if you want to generate more leads and customers!